BRAND NAME

Spring/Summer 2026

The Brief

Mitre reached out for help with advertising for their brand new Mitre Ultimax football.

The Idea

I really wanted to use some of the forms and shapes from the ball design to translate through to the artwork itself. The client asked that the three main technologies that feature in the ball were presented across all 3 illustrations which really made me think about the sport and the actions within. I also wanted the three images to work independently and alongside one another, like a sequence within a game.

Development

I really wanted to use some of the forms and shapes from the ball design to translate through to the artwork itself. The client asked that the three main technologies that feature in the ball were presented across all 3 illustrations which really made me think about the sport and the actions within. I also wanted the three images to work independently and alongside one another, like a sequence within a game.

Finals

I really wanted to use some of the forms and shapes from the ball design to translate through to the artwork itself. The client asked that the three main technologies that feature in the ball were presented across all 3 illustrations which really made me think about the sport and the actions within. I also wanted the three images to work independently and alongside one another, like a sequence within a game.

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Project Snapshot

Client: Mitre


Project: Mitre Ultimax Campaign Illustration


Role: Illustration/Art Direction


Delivery: Key visual/Social Assets/Print Assets


Year: 2026